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September 2004
Thomson Directories launches its latest online service, the Business Finder Diamond Advertiser Package, offering companies the opportunity to gain priority advertising positions on Internet search engines, enabling them to capture business opportunities, even if they don't have a website.
As Internet users become more sophisticated in their usage and overall expectation, companies need to be able to respond to users when online and searching for specific products and services. The Business Finder Diamond Advertiser package is geared to maximise business potential – but does so at a cost that is not prohibitive to small companies.
The Diamond package is competitively priced at just £230 a year, or £160 if purchased with an advert in the printed directory – which works out at just £3.07 a week.
To date 100,000 advertisers already take advantage of the existing packages that Thomson Directories offers. The unique difference offered by the Diamond Package is the priority positioning, not only on the ThomsonLocal.com but also, across the extensive partner network including Yahoo! UK and Ireland , Wanadoo and Ask Jeeves.
All Business Finder Diamond Package advertisers can be displayed locally or nationally in over 1,900 categories. Additional information will also appear within their listing, showing the business name, contact details, a map, and an advert. In addition, and at no extra cost, there is a link to the advertiser's website and an email contact form (where available) - helping businesses get their message across and enabling customers to get in touch easily.
“We recognise that our partnership approach with other search engine providers clearly differentiates this product from others in the market. The powerful optimisation means that advertisers get great value for money which in turn becomes a very cost effective sales and marketing tool,” said Louise Perry, Product Manager, Thomson Directories.
Additional features to the Business Finder include, enhanced location matching on ThomsonLocal.com, increasing advertiser exposure.
In addition to the newly launched Diamond package a Silver online advertising package is also available. With this package advertisers appear below the Diamond advertisers but above the free listings on ThomsonLocal.com. Additional information appears within the listing, showing business name, contact details, a map, a website link and an email contact form.
For further information please contact our press office. |
