September 2004
Get set to be gripped with the latest craze – cat fever – as it spreads from the television to a PC near you.

ThomsonLocal.com is tempting us to use its online version of your Thomson Local with a particularly tantalising version of its familiar blue cat. Brought to life in part cat/part human form, this sleek, spirited and smart ‘feline fatale' wants to make your online search for local products and services simply purrfect!

Appearing on websites such as Lastminute.com, ITV.com. My Village and Guardian Unlimited, ThomsonLocal.com's new cat icon leaps across your screen and delivers quirky messages to draw you to some of their most popular website services – the Restaurant Finder, the Cinema Guide, the Comedy Guide and the Theatre Guide. All offer you quick and easy search selections to help you to find the right service in your town, nearby, or much further afield.

Says Karen Francis , Internet Channel Marketing Manager “We wanted to make users more aware of our online directory in a fun way using the new style cat that is now familiar to everyone following the successful television advertising campaign. As our new cat prowls the Internet she offers us a ‘lean, fast, smart' solution to finding out what we need to know using ThomsonLocal.com.”

So next time you fancy eating out, going to the cinema or need to find a business, find the animal in you and follow the blue cat to ThomsonLocal.com

To view the campaign please visit: www.thomsondirectories.com/about/advertising.asp

For further information please contact our press office.