| |
September 2003
Following a string of award wins in the
UK for their unique b2b database Business Search PRO,
Thomson Directories have now won European acclaim with the
latest version of this highly successful CD-ROM.
Version 12 which was launched earlier this year, has scooped
the award for ‘Best Business to Business Offline Product’
in the EADP* awards beating off competition from other CD-ROMs
as well as print products from across Europe.
Award judges commended the “relevance and completeness
of the data” and singled out for particular
acclaim its “ease of use” and
the “clarity of the search process”.
Laurence O’Toole, Director of Business Information
and New Media, Thomson Directories, receives the EADP European
Award for Best Business to Business Offline Product
“All our customer research
points to the importance of providing an accurate and user-friendly
product,” comments Jill Pringle, Product Manager for
Thomson’s Business Search PRO. “ As we add features
and improve BSP’s functionality, these criteria have
to be ‘front-of-mind’. So we are particularly
pleased that both aspects have been credited as important
elements of this award win”.
Thomson’s Business Information product development team
have already notched up three UK awards for Business Search
PRO and are now looking forward to similar recognition for
the on-line version of this product - www.businesssearch.co.uk
- which launched onto the market this year.
*European Association of Directory and Database Publishers
About Business Search PRO (BSP)
Compiled using data sourced from the Thomson Directories Database,
Business Search PRO provides more than 2 million UK business
listings and enables companies to build bespoke direct mail
lists and telemarketing campaigns to help them develop their
businesses.
The CD-ROM, which is updated every six months, provides users
with the most comprehensive data to date, including a 23%
increase in records with URLs that allows users to link through
directly to their targets website.
BSP also features a telemarketing campaign service that allows
businesses to track their ROI easily. By recording individual
sales and the value of each sale, Business Search PRO will
then calculate the average value of sale as well as pinpointing
where sales are coming from. Businesses are thus able to understand
which data is securing campaign success by mapping sales against
selection criteria common to the most successful results.
Users also have the opportunity to map their prospects by
linking to ThomsonLocal.com directly from the CD-ROM, allowing
them to plan prospect calls in a more strategic and efficient
manner.
Plus, Business Search PRO now boasts Telephone and Fax Preference
Services
(TPS/FPS) functionality within the telemarketing campaign
screen. By offering this function Thomson Directories helps
users stay legal and avoid potential fines.
For more information about Business
Search PRO On-Line, call 0845 9636261, visit www.businesssearch.co.uk
or contact our Press office.
|
