October 2004
The creative campaign to move Thomson Cat Fever online has scooped ‘Best Interactive Campaign of the Month', as awarded by the Interactive Advertising Bureau.

September saw the launch of Thomson Directories' online advertising campaign to drive increased traffic to the ThomsonLocal.com website. As news of the award broke early this week, Thomson Directories' Marketing Communications Manager, Jackie Hewitt said: “We are obviously delighted that the campaign has had such an impact creatively. Increasing the appeal of our website though this online campaign will benefit both consumer and business users”.

The campaign, which aims to challenge the way people view directory advertising and build a heightened level of awareness for the ThomsonLocal.com brand, features the sleek, spirited and smart ‘feline-fatale' used to such great effect in the recent TV advertising campaign. Creatives designed by Dare were interpreted by a trained gymnast who jumps, cartwheels and glides across the screen.to represent the agility and confidence of the Thomson cat woman.

“The profile gained from the new catwoman through the TV advertising campaign has meant that we can capitalise on this high level of recognition in the online advertising campaign,” says Hewitt.

The four week online campaign continues until the end of October and is running on ITV.com and Tiscali and a number of lifestyle sites, including Lastminute.com, My Village, and This is…

The online campaign launched with banner advertising focusing on quirky wake-up calls that direct users to the benefits of visiting ThomsonLocal.com's Restaurant Finder, Cinema Guide, Comedy Guide and Theatre Guide. The message changes each day, with a particular favourite playing on the dating trend - “WLTM somewhere special – let ThomsonLocal.com c2 it”. The design will then evolve into a lifelike version of the new blue cat leaping across the screen and disappearing through a cat flap.

To view the campaign please visit: www.thomsondirectories.com/about/advertising.asp

For further information please contact our press office.