21st November 2002
For companies based in the North East, and those wanting to expand their business in this region, Thomson Directories can now equip them with the information to identify the best prospects for their sales campaigns.

A unique sales lead service that provides detailed access to the UK’s fastest growing companies has expanded to provide companies with the opportunity for greater sales penetration in the North East.

Fastest Growing Companies from Thomson Directories is a national database, recently updated and improved to give an even better inside track on those businesses whose rapid growth signals a need for new products and services, and are generating the income to purchase them.

As well as offering leads for growing companies based in the Thomson Local areas of Newcastle, Sunderland, Durham, Darlington and Middlesborough, this latest version of Fastest Growing Companies has been expanded to include other areas of Tyne & Wear, Northumberland and Co. Durham such as Gateshead, South Shields, Ashington, Bedlington, Blyth and Peterlee.

“For those companies looking for good sales leads in the North East, this database is a must”, says Jane Byrne, Business Information Product Manager. “It will save them a great deal of time and the contacts they make will prove both accurate and useful”.

Fastest Growing Companies offers a choice of 176 local areas, or eleven larger regions that cover England, Scotland and Wales, and customers can mix and match across these areas to complement the focus of their business development strategy.

The average turnover of the companies listed is more than £12m and their average turnover growth is 46%. Average profit is £696K and they have, on average, 30 employees. With access to this type of information, sales teams can maximise their sales efforts by targeting real prospects who are looking to build their supply chains and form long-term relationships.

Using the financial data provided, sales prospecting can also be timed for when the listed companies are looking to spend - before the end of their current financial year or at the start of their next one.

In response to customer research, Thomson streamlined the content to focus more on the type of information most relevant to businesses with sales campaigns. For each record up to 10 director’s names and job titles can be included, helping the user to save time, effort and money by only targeting the individual(s) most likely to be interested in their approach. Address details focus on each company’s trading location, rather than their registered address, increasing still further the percentage of contact details that can be converted into customers.

The database of Fastest Growing Companies is available from Thomson Directories on disk or via e-mail. The minimum order value is 1000 entries which can be purchased for £250. For further information please either call 0800 33 88 66 or visit our website www.new-connections.co.uk.