| |
May 2004
Thomson Directories' search engine marketing service, WebFinder.com, is to be showcased at leading London exhibitions Internet World (June 15-17) and Search Engine Strategies (June 2-3). The pay-per-click advertising service is to be featured on the Thomson Directories stand, numbers F51 and 48 respectively, marking the premier appearance for the service at both of the shows.
The WebFinder service specialises in providing relevant results to users of search engines that can be location specific as well as national.
A cost effective way of generating business, WebFinder drives targeted sales leads to a company's website by promoting its advertisers through some of the major search engines in the UK , such as Wanadoo, Ask Jeeves, Tiscali and more recently, Teletext.co.uk. Once a business has registered with WebFinder they only pay when someone clicks through to their website, starting from as little as 5p a visit.
WebFinder is currently generating over 40 million searches a month across its search partner network, which has grown by over 200% since the launch in January 2003.
Karen Francis, Internet Channel Marketing Manager for Thomson Directories, said:
“Thomson Directories has been playing an active role in online marketing for over five years through our online directory service, ThomsonLocal.com. WebFinder is an extension of this portfolio, which we're delighted to be bringing to the Exhibitions for the first time”.
“WebFinder is ideal for small to medium-sized businesses who know the value of every marketing pound spent. It's a very dynamic way of driving qualified leads to a business in a cost-effective way. In-built tools monitor the results by individual keywords so customers can track the effectiveness of their campaign.”
In February 2004, Thomson Directories launched a major new marketing push to support the product, initially launched to the core Thomson Local print directory market via existing sales channels. WebFinder will now be promoted to marketers and new media managers in small and medium-sized businesses.
The campaign, including on and off-line advertising and direct marketing, will use humour to encourage businesses to promote their websites on search engines by using WebFinder to achieve priority positions.
Karen Francis describes the theme of the campaign as ‘slightly cheeky':
“The key messages are that, with WebFinder.com, advertisers can ‘choose their favourite positions' on search engines by the amount they bid for a particular keyword or phrase, or ‘be on top' in order to drive qualified sales leads to their businesses.”
For more information on WebFinder please call 01252 672222, visit www.webfinder.com or contact our press office .
|
