| |
May 2003
An innovative B2B service from Thomson Directories
is helping companies whose sales success relies on keeping abreast
of changes and opportunities within their existing and potential
customer base.
 |
A recent survey revealed 48% of users
said that the unique data service generated new business for
them and 29% stated that it helped them keep up to date with
what was happening in their local area.
Each month, New Connections from Thomson Directories
provides details of all the new and relocated businesses in
more than 170 areas throughout the UK. Details are also given
of new company owners plus new branches that have been opened
in each area.
“For subscribers to New Connections, this
provides a regular feed of fresh new business opportunities
delivered direct every month”, says Jane
Byrne, Business Information Product Manager at Thomson Directories.
New Connections data is taken directly from the Thomson Database
– one of the largest in the UK, with more than 2m UK business
listings. Each week, Thomson Directories process around 20,000
individual telephone updates received from BT, Cable & Wireless
and other telecom providers. Each of these updates is telephone
verified by Thomson Directories, adding to the depth of the
data and ensuring its quality. Any record that falls into the
‘new’, ‘relocated’ ‘new owner’
or ‘new branch’ category is automatically included
in the ‘New Connections’ file.
Subscribers to ‘New Connections’ can choose from
over 170 Thomson Local directory areas, enabling them to target
geographically the contacts most useful to their sales campaign.
The information provided on New Connections records includes
the full business name, address and telephone/fax number (compliant
with TPS/FPS), the business classification, the type of premise
(from head office to businesses at home), the number of employees,
and a contact name and title, usually the senior decision maker.
For those not looking for regular monthly leads, but require
information on changes to businesses in their area over longer
time-periods, New Connections Plus-X compiles new business start-ups,
relocations, branches and new owners from two years ago to the
current date. Users can choose the time frame that best suits
their needs, either for a one-off sales and marketing campaign,
or to clean their existing databases.
New Connections data is supplied either on standard contact
cards, disks or e-mail, which come with a straightforward user
guide. Subject to the user’s software, labels, lists and
direct mail letters can be printed using the data.
A subscription to New Connections is on a twelve month basis
and prices start at £272 depending on your chosen area.
New Connections provides a regular feed of fresh new business
opportunities, delivered direct every month. Plus-X can be ordered
as a stand-alone product from around £100 depending on
the chosen area.
To place an order call 0800 33 88 66 or e-mail
nc@thomsonlocal.com with your company details. For further
product information, log on to www.new-connections.co.uk.
|
