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May 2003
E-mail marketing is a highly measurable and
effective campaign technique where responses are immediate and
results can be tracked online. Thomson Directories is leading
the way with the launch of email Marketing Solutions for Business,
a service that enables companies to accurately target their
campaign messages at up to 315,000 opt-in email addresses, with
delivery and tracking fully managed from start to finish.
Thomson Directories have combined their data expertise with
the technical expertise of Mailtrack (specialists in building
and managing permission based email databases, and delivering
highly targeted marketing messages via email) and guarantee
that no email addresses are given to third parties, so maintaining
full control of the data. In addition, Thomson has built in
a volume threshold to ensure that individual addressees receive
emails through this service no more frequently than once a fortnight.
Currently the new Thomson email database provides 315,000 opt-in
email addresses and early results are demonstrating the benefits
of email marketing - a highly measurable campaign technique,
where responses are immediate and results are tracked online.
Test feedback has shown that on average 50% of emails are opened
and 80% of responses are received within the first two days.
"The first month of this service has been amazing”,
commented a delighted Jane Byrne, Business Information Product
Manager at Thomson Directories. “The results
from our clients' campaigns have been excellent. They've all
found the benefit in terms of customer acquisition to be far
higher than the cost of the email campaign.”
Byrne continued: “While we now have even greater
confidence in the quality of our data and the robustness of
our systems. Looking to the future, our focus will be on delivering
successful campaigns, building our email volumes and adding
to the depth of the data that we currently hold."
email Marketing Solutions for Business is the result
of Thomson Directories collecting and verifying email addresses
for over 2 years and they are now confident that they have the
very best opt-in B2B email database available.
For further information please contact
our Press office.
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