March 1997
Thomson Directories Ltd announces two major new initiatives. This month sees the launch of a new Internet site which provides access to the complete Thomson business database.

The company has also undergone a complete review of the familiar, blue Thomson Local directory, the new updated version of which will be rolled out across the UK during 1997.

The review of the Thomson Local directory started by researching the fundamental issues of how consumers and businesses searched for information; how they looked for businesses, how they stacked directories and what other information they expected to find. Kendall Gordon, Senior Marketing Manager, explains the companyÍs approach;

"By listening carefully to customers, advertisers, employees and users of other directories, the company has redesigned and now launched a new look Thomson Local. With its new size, between A4 and A5, it is easier to handle and allows the user to find the information they want more quickly."

The new format Thomson Local combines the best features of the old-style directory with many new ones, and is considered to be the most user-friendly local directory that Thomson has produced. The new features include sectional dividers, a trade association guide, a front colour section giving more relevant local details (including places to visit, community information, travel information and a guide to local entertainment), and a brand new index to the Classified section. A fresher and more up-to-date cover design completes the new local directory.

Two of the major differentiators of the Thomson Local, the Thomson A-Z of businesses and Thomson Consumer Tips have been retained in the new version. The Thomson A-Z of businesses provides a quick reference point; invaluable when you already know the name of the business you want and donÍt have time to waste. And the Consumer Tips provide helpful, authoritative tips and points to consider when choosing a local supplier.

For further information please contact our Press office.