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31st March 2002
Thomson Directories realise the benefits
of accessing business information on the web and have launched
two powerful internet-based sales and marketing tools - Business
Search PRO On-Line and email Marketing Solutions for
Business.
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Voted Champion Directory 2002, Business
Search PRO has now become even more versatile through its new
online platform available at www.businesssearch.co.uk.
This evolvement from the CD-ROM is the result of customer feedback,
with Business Search PRO On-Line retaining the ease of navigation
and user-friendly interface of the double award-winning CD-ROM.
Users have access to data online, updated weekly from the Thomson
Database of over 2 million UK business listings. All users can
purchase data by credit card, after viewing five sample records
resulting from their Search.
By becoming a Member, users will benefit from the full functionality
of the Site, including the ability to view all data on screen,
manage data in Telemarketing Campaigns, and work with multiple
lists in the Outbox so they can further refine their selection
and buy only the records they need. Members will receive preferential
rates on data purchases, and as with the CD-ROM can buy credits
to use in future purchases.
Business Search PRO On-Line not only allows business professionals
to quickly identify and target key customers and markets, but
also provides the ability to screen against the most up-to-date
Telephone/Fax Preference Service (TPS/FPS) lists.
One data element not available for purchase on Business Search
PRO On-Line, or any of Thomson’s Business Information
products to date, are business email addresses. This has prompted
Thomson’s launch of email Marketing Solutions
for Business, a service that enables companies
to accurately target opt-in emails, and also provides the added
reassurance that the delivery and tracking is being fully managed
from start to finish.
Having collected email addresses for over 2 years, Thomson Directories
have combined their data expertise with the technical expertise
of Mailtrack - specialists in building and managing permission
based email databases, and delivering highly targeted marketing
messages via email - to launch email Marketing Solutions
for Business.
Email marketing is a highly measurable campaign technique, where
responses are immediate and results are tracked online. The
service is conducted in-house with no
email addresses given to third parties, so maintaining control
of the data.
For further information please contact
our Press office.
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