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31st March 2002
Thomson Directories’ have made their
award-winning1 sales and marketing tool, Business Search PRO
even more versatile - moving it online at www.businesssearch.co.uk.
Business Search PRO allows users to apply their own search criteria
to the Thomson Directories Database of over 2 million UK business
listings, in order to build direct mail lists and telemarketing
campaigns.
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Direct Marketing professionals can now build
their lists and campaigns online, using the most up-to-date
data. A further radical improvement to telemarketing campaign
management is the facility for Members of Business Search PRO
On-Line to have previous searches and campaigns automatically
updated with any changes registered to the Thomson Directories
Database.
Users can build lists via a comprehensive range of options starting
with a standard search that includes job titles, types of business
and number of employees, and then further refine this information
using geographic or financial criteria. Circular searching,
unique to BSP On-Line, allows users to establish, add to and
refine their searches with complete visibility of the results,
thus retaining complete control of their data selection.
Guest visitors to www.businesssearch.co.uk
can see full counts and view five sample records resulting from
their searches. They can then register for free to purchase
data by credit card, which is ideal for infrequent data purchasers.
Users who purchase data more regularly would benefit from paying
a Membership fee to receive discounts on all data purchases,
as well as accessing the full functionality of the site - including
the ability to view all data on screen, manage data in Telemarketing
Campaigns and combine data from multiple searches in the Outbox
and cherry-pick what they buy.
Business Search PRO On-Line was previewed at the recent International
Direct Marketing Fair (Earls Court 4-6 March) where it was awarded
a Showstopper Certificate in the B2B Data Category of the DMBusiness/IDMF
Awards, as an ‘outstanding new product that would push
back the boundaries of direct marketing in 2003’.
Further information – www.businesssearch.co.uk
or call 0845 9 63 62 61.
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