Building upon the innovations of previous versions, Business Search PRO Version 12 – launched at the IDMF – is compiled using Thomson Directories’ comprehensive database and allows users to create their own customised direct mail lists at a low cost. This flexible sales and marketing tool is updated every six months to meet the growing demands of its customer base, who can easily take advantage of the latest refinements.

As a result of customer feedback, Version 12 has enhanced the telemarketing functionality that was first introduced in Version 10 and provided a simplified process for exporting data from the CD-ROM.

The telemarketing campaign functionality now allows users to track their Return on Investment easily. This is done by first recording individual sales and the value of each sale, Business Search PRO will then calculate the average value of sale as well as pinpoint where the sales are coming from. The benefits for companies are significant as by mapping sales against selection criteria (county, number of employees etc.) that are most common to the most successful results they will be able to understand which data is securing campaign success.

Until now, customers had to dedupe data against the TPS/FPS records before exporting into the telemarketing campaign. However, with Version 12 the TPS/FPS functionality is available within the telemarketing campaign screen. By offering this function in both places Thomson Directories helps customers stay legal and avoid potential fines.

For those customers less familiar with using data, the ability to export data from the CD-ROM directly into an Excel spreadsheet will be much appreciated. However, it is still possible to export the data as a dBase III or Text (delimited or fixed) file and then convert to Excel.

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