15th July 2003
Thomson Directories, publishers of the Thomson Local directory and online directory service ThomsonLocal.com, are back on television as from July 14th with an intensive two month advertising campaign valued at £2m.

The famous blue Thomson Directories cat is to feature heavily in the advertising which is scheduled to appear on both terrestrial and satellite channels nationwide.

“This campaign is aimed at maximising usage of the 173 Thomson Local directories and our on-line directory service ThomsonLocal.com,” says Kendall Gordon, Marketing and Strategic Development Director. “By making this investment we are also underlining our commitment to our advertisers who make their own investment in Thomson Local year on year”.

A 30 second advertisement will run first, featuring the Thomson Directories blue cat purposefully walking through white space to discover just a sample of the products and services which can be sourced using Thomson Local.


30 seconds advertisement – digital image available

A second advertisement – 20 seconds duration – will focus on Thomson Directories’ on-line directory service – ThomsonlLocal.com. Here, the focus is on local searches, nationwide. This 20 second ad will be on air later in the campaign.

“The Thomson cat has proved in our research to be well recognised and well received and continues to provide us with the ideal brand image to promote both our directory offerings,” says Kendall Gordon.

For further information please contact our Press office.