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1st
July 2002
Thomson Directories scooped the top award
- Champion Directory 2002 - in this year's
DPA Awards with its state of the art CD-ROM, Business Search
PRO, which judges described as being ‘Outstanding
in every way’.
Compiled using data sourced from the Thomson Directories database,
one of the largest in the UK, Business Search PRO provides
over 2 million business listings throughout the UK in a format
which the award judges found 'precisely focused, very
functional and fast'.
As Champion Directory, Business Search PRO was commended for
'its powerful use as a business tool'.
The CD-ROM provides users with the versatility to select,
create and use the database in a manner which best suits their
sales and marketing needs.
Developed by the Business Information team at Thomson Directories,
Business Search PRO is updated every six months with the aim
to logically evolve to meet the growing needs of its customer
base. Version 10 was launched earlier this year and
introduced a powerful telemarketing functionality. This enhancement
further increased the versatility of Business Search PRO,
which already included links to company websites and a 'nearest
town' search.
Business Search PRO was also named the winner in the CD/DVD-ROM
award category and was acclaimed for its ’sophistication,
responsiveness, quality and size of data, as well as its state
of the art use of CD-ROM media’.
“The provision of high quality data in a technologically
sophisticated, yet user-friendly, format is a winning formula
for our customers and now for Thomson Directories too,”
commented a delighted Thomson Directories Business Search
PRO Product Manager Naomi Wallens.
For further information please contact
our Press office.
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