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January 2006
A welcome New Year boost to business comes in the energetic form of the new Thomson Local catwoman whose super heroine antics in the new Thomson Local TV advertisements are intended to drive increased levels of attention and sales to those companies advertising in Thomson Local.
The multi-million pound television campaign airs on January 4th and will launch the new Thomson Local catwoman as a sassy super heroine who is on a mission to demonstrate that Thomson Local directories 'go further than you think' in providing what both users and advertisers are looking for.
All 2006/7 editions of Thomson Local will include a range of new features in the directory's lifestyle section, 'Localplus', which will be of benefit to both users and advertisers. These include a whole new category called 'feeling great' all about health and wellness products and service provider and there is greater focus on those increasingly popular interests - the home and garden. A new Insurance Guide is being introduced in the classified section, bringing together all the insurance services available in each area and to further accommodate people's directory needs, the business A-Z now has more than 400,000 web addresses.
Thomson Directories marketing director, Kendall Gordon said: "We're using our new catwoman and our 'goes further than you think' strapline to generate even greater interest in usage in both our print and internet products. We have high expectations for significant increases in usage which will help drive response to our advertisers.''
For Thomson's online directory visit www.ThomsonLocal.com
The new catwoman advertisements will be shown nationally on iTV1, Channel 4, Channel 5, GMTV and multichannel over the next few weeks.
For further information please contact our press office. |
