February 2008
 Business Strata, the B2B data division of Thomson Local, has re-launched its website to ensure that businesses are able to find, talk to and win new customers with greater ease.
Business Strata uses Thomson Local’s database of over 2 million verified records to give businesses access to targeted data lists, in order to plan and execute direct marketing campaigns.
Kim Cook, Product and Marketing Manager, Business Strata said: “We conducted an extensive research programme to discover how we could improve user experience. Business Strata aims to make direct marketing simple, leaving SMEs free to what they do best; running their business. The new website reflects this aim.”
Cook continued: “The site is more intuitive with improved navigation, we have highlighted the most popular areas making it easier for users to find the information they require to launch their direct marketing campaigns. For our existing customers, we have developed a dedicated members area which gives special offers, product user guides and details of Business Strata’s ‘refer a friend’ scheme.
“With return on investment (ROI) at the forefront of every marketers mind, we will be launching new user tools including an ROI calculator and to compliment our marketing guide book, an interactive decision tree designed to help businesses discover how Business Strata can help them best.
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