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February 2007
ThomsonLocal.com has announced that it is to launch a pay-per-click advertising service aimed at the small to medium sized enterprise (SME). ‘The Online Agency’ will provide a one-stop-shop; managing the campaigns, exposing customer’s websites to millions of searches each month and providing easy-to-understand reporting.
Laura Pelling, General Manager, ThomsonLocal.com said: “We understand that the SME may not have the time to maximise their returns from online advertising. A dedicated Online Agency account manager will guide the SME through the pay-per-click process and manage their campaigns, leaving them free to do what they do best.
“The account manager will research and recommend suitable keywords to optimise search position. We then create an advert for our customer and distribute it across our partner network. After an initial set-up fee, customers are then only charged for the clicks generated as a result of The Online Agency advert, making this a very cost effective exercise.”
Easy to understand reporting is key to the service; a concise overview is shown on a single screen, providing customers with a snapshot of return on investment information.
Pelling continued: “We appreciate that SMEs may not have the same level of marketing budget that is available to national-sized businesses. However, this does not mean that the SME cannot gain the same online presence as their larger counterparts. The Online Agency’s partnerships with major search engines such as Google and Tiscali allow our customers vast web exposure.”
Pelling concluded: “Our knowledge and experience in search marketing means that our customers are in safe hands.”
For more information on The Online Agency, contact 01252 555 555.
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