August 2004
Thomson Directories' email marketing service for business has topped new heights with a record number of opt-in addresses now listed and available on the Thomson email database.

Called ‘ email Marketing Solutions for Business', the service now offers 325,000 opt-in addresses, up 75,000 from its launch figure in March last year.

“This is a major landmark in the development of our online offering as email details are notoriously hard to obtain and the rigorous process we have always adopted to ensure they are all opt-in addresses obviously lengthens the verification process”, says Jane Byrne, Product Manager at Thomson Directories. “This does mean we can now offer the best selection of B2B email data currently available, and users will benefit from the increased flexibility of data and the potential it provides for more targeted prospecting”.

Delivery and tracking is fully managed from start to finish, and emails are sent no more frequently than once a fortnight to an individual address. The service is conducted in-house with no email addresses given to third parties, so maintaining control of the data.

Email addresses are collected during the 8,000 verification calls made every day by Thomson to ensure the accuracy of its data. Opt in is hugely important to the Thomson offering, every call that is made from their outbound call centre adheres to a strict script that complies with the Data Protection Act and ensures that the email collection falls under the banner of ‘best practice'. Once the data has been collected an additional communication is emailed to confirm the information held and to give an opportunity to opt out, before being added to the email database. Thereafter with every email sent out there is the option to ‘opt out', thus maintaining the integrity and value of the data.

For further information please contact our press office.