August 2003
Thomson Directories has announced more upgrades to their pioneering sales and marketing tool, Business Search PRO On-Line. Launched at the beginning of this year, BSP On-Line has been evolved from Thomson’s successful CD ROM, Business Search PRO, to enable users to build their hit lists and sales campaigns online, using the most up-to-date data.

Users of BSP On-Line can build lists using a range of options, starting with a standard search that includes job titles, type of business and number of employees and then refine using geographical or financial criteria. Circular searching, unique to BSP On-Line, allows users to establish, add to and refine their searches with complete visibility of the results before they buy data. A major benefit of BSP On-Line is that users can have previous searches and campaigns automatically updated with any changes registered to the Thomson Directories database.

Newly introduced to BSP On-Line in September are a Stop List functionality and broadened Postcode Searching. The Stop List functionality selects exact matches only and offers the choice to de-dupe against company name, telephone or fax number. Designed to be easy to implement, the facility automatically excludes any matches found. Postcode searching has been refined with the inclusion of partial rather than full postcodes in the index.

Describing these enhancements, Business Information Product Manager Jill Pringle says: “When we introduced BSP On-Line at the International Direct Marketing Fair, we were awarded a Showstopper Certificate by DM Business for ‘an outstanding new product that would push back the boundaries of direct marketing in 2003’. Our commitment to our customers is that we will continue to push back those boundaries with each upgrade, by bringing new features on board to add to the effectiveness and professionalism of their campaigns.”

For more information about Business Search PRO On-Line, call 0845 9636261, visit www.businesssearch.co.uk or contact our Press office.