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15th April
1998
THOMSON LOCAL DIRECTORY, the easiest to use mine of information
on the block is now available in three different access friendly
forms.
We are all familiar with the Thomson Local directory, the
easy guide to everything local at a glance. The mind boggles
at how much thought goes into such an apparently simple guide.
Did you realise for example, that the size has been found
as the perfect one to place handily under your phone, or that
there is an A-Z listing of businesses, as well as the classified
section? Handy consumer tips to help you to find the most
suitable tradesman.
Information on relevant local leisure spots adds extra value
to your Thomson Local. Improvements to make the directory
easy to use are constantly being introduced. Look out for
one of their latest innovations : sectional divider tabs.
Unfold the tab and you will be able to select your chosen
section in a second.
Did you know that you could access information that can be
found in every Thomson Local across the country on your home
computer? or let’s be honest here, when you’re
at work! It’s so convenient to spend the last five minutes
before you leave the office organising your free time. The
Thomson website address: www.inbusiness.co.uk is the easiest
thing to use for three reasons. Put simply, there are three
different entry boxes and you only have to key information
into one box to get a result. So if you know either Who? What?
or Where? You can key in and call up your information there
and then and it’s free! Think how convenient it would
be to get that night at the cinema sorted out, without leaving
your desk. Or on Friday night, after a hard day at the office,
think about how heavenly it would be to sort out a take-away
to pick up on the way home. Of course, it’s the trouble
free way of getting yourself out of trouble too! Plumbers,
builders, tradesmen are all listed.
Wouldn’t it be nice if as a small business you could
obtain instant access to over 2.1 million companies, the way
large corporations can? Everyone knows, if you work from home,
you have to look bigger than you are. That means, your research
facilities and labelling abilities must be competitive. Here
comes the catch 22. Small businesses are usually unable to
use the data base companies that corporations use. For example,
if you were a florist working from home, you might want to
write to all the caterers in the area to tell them about your
table decorations. Big companies find this easy to do because
they simply contact a mailing agency who holds all the data
on computer. For a price they buy the labels. The problem
is that you usually need to place a minimum order of 5,000
names or the mailing agency won’t accept your job.
Thomson Directories have thought of all that and come up with
a brilliant home product. It’s a CD-ROM that contains
the Thomson Directories database called Business Search Professional,
providing researched information on 2.1 million companies
in a way that allows you to research your market and run off
labels. For 80 per cent of the companies, it tells you the
number of employees, and there are even 190,00 fax numbers
listed! Follow the Who? What? Where? formula and you can call
up all the caterers in your town and run off labels for them.
Perhaps you want to speak to them first; you can do that before
running off your labels and eliminate the unsuitable contacts
before printing. It saves you money! Even if you want a list
of merely fifty names, you can can research and obtain them
cost effectively. Now anyone can compete against the big boys.
Thanks to Thomson Directories, your life is about to come
that much easier : in more ways than three!
For further information please contact
our Press office.
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