| |
8th April 2003
Thomson Directories’ double award-winning
sales and marketing tool, Business Search PRO is now available
in two formats – CD-ROM and On-Line - making it even more
versatile in meeting the needs of small to medium-sized businesses
seeking growth.
 |
 |
Business Search PRO enables organisations
to build bespoke direct mail lists and telemarketing campaigns
to help them develop their businesses, by applying their own
search criteria to the Thomson Directories Database of over
2 million UK business listings.
Business Search PRO CD-ROM Version 12 provides
users with the most comprehensive data to date, including a
23% increase in records with URLs that allows users to link
through directly to their target’s website.
As a result of customer feedback, Thomson has enhanced the telemarketing
functionality and also simplified the process of exporting data
from the CD-ROM - those less familiar with using data can now
more easily export data from the CD-ROM directly into an Excel
spreadsheet.
The telemarketing campaign functionality now allows businesses
to track their ROI easily. By recording individual sales and
the value of each sale, Business Search PRO will then calculate
the average value of sale as well as pinpointing where sales
are coming from. Customer benefits from this feature are significant,
as they will be able to understand which data is securing campaign
success by mapping sales against selection criteria (county,
number of employees etc.) common to the most successful results.
Until now, customers had to dedupe data against the TPS/FPS
records before exporting into the telemarketing campaign. However,
with Version 12 the TPS/FPS functionality is available within
the telemarketing campaign screen. By offering this function
Thomson Directories helps users stay legal and avoid potential
fines.
For businesses that prefer building their lists and campaigns
online using the most up to date data, Business Search PRO is
available online at www.businesssearch.co.uk. A radical improvement
to telemarketing campaign management is the facility for Members
of Business Search PRO On-Line to have previous searches and
campaigns automatically updated with any changes registered
to the Thomson Directories Database.
Circular searching, unique to Business Search PRO On-Line, allows
users to establish, add to and refine their searches with complete
visibility of the results, thus retaining complete control of
their data selection.
Guest visitors to www.businesssearch.co.uk
can see full counts and view five sample records resulting from
their searches. They can then register for free to purchase
data by credit card, which is ideal for infrequent data purchasers.
Users who purchase data more regularly will benefit from paying
a Membership fee to receive discounts on all data purchases,
as well as accessing the full functionality of the site - including
the ability to view all data on screen, manage data in Telemarketing
Campaigns and combine data from multiple searches in the Outbox
and cherry-pick what to buy.
Business Search PRO On-Line was previewed at the recent International
Direct Marketing Fair (Earls Court 4-6 March) where it was awarded
a Showstopper Certificate in the B2B Data Category of the DMBusiness/IDMF
Awards, as an ‘outstanding new product that would push
back the boundaries of direct marketing in 2003’.
Further information on both formats of Business Search PRO can
be found at www.thomsondirectories.com, by clicking on Business
Search PRO.
For further information please contact
our Press office.
|
